Creative concepts for trade show booths, events & swag
Conferences, events, swag or appearance,
I help your brand and tech:
Stand Out.Be Recognized.Be Remembered.Create FOMO.
WHAT I DO
Creative concepts that tell your brand and tech story
Booth
concepts
A big idea for your booth, from the theme and tagline to the experience inside, that pulls people in and starts the conversation.
Skip the booth /
private events
VIP dinners, side events and meeting experiences near the show that book qualified meetings, with or without a booth.
Swag &
appearance
Giveaways that carry the pitch and get recalled on follow-ups, and a team look that’s spotted from across the hall.
Creative
consultancy
Ongoing guidance on your event strategy, messaging and decks, so every show, slide and touchpoint tells one story.
WHO I AM
Hi, I’m Guy.
I’m Guy Avrahami, founder of Markestro. I’ve spent over 20 years on both sides of the show floor: producing events, exhibitions and conferences, and leading marketing, sales and partnerships for tech companies such as Gett and Au10tix, where every event had to turn into pipeline.
Markestro brings the two together. Based in Israel, I create concepts for B2B tech and cybersecurity companies exhibiting at shows like RSAC, Black Hat and NRF. I connect your technology to a concept people remember, so the booth, the dinner or the giveaway does the selling, and your team has a story to call back on.
“Creativity is seeing what others see and thinking what no one else has thought.”
Albert Einstein
SAMPLE CONCEPTS
Turn your pitch into a live experience
Every concept starts from what the product does, so the experience is the pitch.
HOW IT WORKS
From brief to show floor
01
The brief
Your product, your audience, the show and what a win looks like.
02
The concepts
A few distinct ideas, each with visuals, a tagline and how it drives meetings.
03
The plan
The chosen concept turned into a brief your producer, booth builder and sales team can run with.
FAQ
Questions founders and marketers ask
What does Markestro do?
Markestro creates creative concepts for B2B tech companies: trade show booth concepts, private and side events, swag and team appearance, plus ongoing creative consultancy. Every concept is built around the product, so the experience itself tells the brand and tech story.
How is a creative concept different from booth design or event production?
Booth builders and producers execute. A concept is the idea before that: the theme, tagline and experience that make people stop, remember you and book a meeting. Markestro delivers concepts your booth builder or event producer can build.
Which events do you create concepts for?
Trade shows and conferences such as RSAC, Black Hat and NRF, plus VIP dinners, side events, hotel activations and private events around them, in the US and in Israel.
Who do you work with?
Startups and growth-stage tech companies, especially in cybersecurity, identity, AI and data, as well as event producers and agencies that need fresh creative ideas for their clients.
How long does it take to get concepts?
It depends on the scope. A typical project starts with a short brief and returns a few distinct concepts with visuals, taglines and how each one drives meetings.
Can you work with our existing booth builder or producer?
Yes. The chosen concept comes with a clear brief that your booth builder, event producer and sales team can run with.
LET’S TALK
Got a show
coming up?
Tell me about the event and your product.
I’ll come back with ideas that make you the one everyone talks about.